This is my very first post, on our brand new blog which will chart the baby steps taken by Move Over, Cupcake, from a germ of an idea to a fully grown business.
So what is Move Over, Cupcake you ask? It is a movement to end the reign of the cupcake :) and introduce the world to the wonders and joys of The Macaron, those small, delicate, beautifully coloured jewels of the biscuit world. A French Macaron is a perfect marriage of almonds, egg whites, sugar, which combine magically to make a cookie (though it feels almost sacrilegious to call it that) which is crisp and crunchy on the outside, moist and chewy on the inside, the two shells bound together with a creamy or jammy filling. Eating a macaron is an Event, a Celebration. Can you tell I am passionate about the Macaron???
Going back to the shop.. Move Over Cupcake will be a virtual bakery selling mainly Macarons, along with Tea cakes and biscuits. The shop will offer basic flavours like Chocolate, Strawberry, Vanilla, but (and this is what I am really excited about!!) it will also offer products that are unique, fun and experimental. Products that push the taste boundaries a bit - in a good way. I love experimenting with flavours, mixing flavour traditions from parts of the world; for example a Cumin and Caramel macaron that takes you straight to the Souks of Morocco.
Long live the Macaron!
Viva la macaron
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